August 2023

Optimal Amazon PPC Bidding Strategy With the Revenue Per Click Formula

Unlock the secrets of Amazon PPC bidding! Learn how to determine the optimal bid for your keywords every time using the revenue per click formula and achieve your target ACoS efficiently.

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Understanding TACoS in Amazon PPC – A Crucial KPI for Profitability and Ad Budgeting

PPC Advertising Theory / Fernand G.

Learn about Total Advertising Cost of Sales (TACoS) in Amazon PPC, a vital metric to track profitability and optimize ad budgets. Discover how TACoS as a percentage of total ad spend and total sales impacts your advertising efficiency and decision-making process.

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